A Logo That Radiates Essential Goodness
Here's a design we did for Essential Goodness—a brand that’s all about natural care and wellness.
Every brand has a story, and I love helping bring that story to life through design. When I started working on the branding for Essential Goodness, I wanted to create something that felt natural, warm, and approachable—just like the brand itself. Here’s a look at the process behind designing a logo that reflects everything Essential Goodness stands for.
Starting with the Heart of the Brand:
The first step in any project is understanding what the brand is all about. Essential Goodness focuses on promoting wellness through natural, eco-friendly products. The client wanted something simple but meaningful, with a design that would instantly connect with people. It needed to reflect positivity, nature, and the idea of living well.
The Design Process:
As I worked on the logo, I focused on elements that felt uplifting and grounded. The sun was a key inspiration—it represents energy, warmth, and growth. Pairing that with shades of green and yellow gave the logo a natural, earthy feel while keeping it bright and inviting.
I also focused on keeping the design clean and versatile. The goal was to create something that would look just as good on a product label as it would on a website or social media post.
What the Logo Represents:
The final design combines all the elements that make Essential Goodness special. The sunburst adds a touch of optimism, while the soft green leaf shapes tie everything back to nature. It’s simple, memorable, and perfectly aligned with the brand’s mission.
What I Learned Along the Way:
Designing for Essential Goodness reminded me how important it is to keep things simple. You don’t need to overcomplicate a design to make it meaningful. I also learned how important it is to really listen to what a client wants—this collaboration made the whole process so much smoother.
Final Thoughts:
Working on this project was such a rewarding experience. Seeing a brand’s personality come through in a design never gets old. If you’re building a brand or need help refining your look, I’d love to collaborate and help you bring your ideas to life.